Sustainability Marketing: New directions and practices

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Sustainability Marketing: New directions and practices

Authors	Rishi Raj Sharma Tanveer Kaur Amanjot Singh Syan
Publisher	Emerald Publishing Limited
Year	05/05/2021
Pages	280
Version	hardback
Readership level	Professional and scholarly
Language	English
ISBN	9781800712454
Categories	Business strategy

$100.62 (with VAT)

447.30 PLN / €95.90 / £83.25

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Book description

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Sustainability Marketing: New directions and practices

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Sustainability Marketing: New directions and practices

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