Netnography: The Essential Guide to Qualitative Social Media Research

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Netnography: The Essential Guide to Qualitative Social Media Research

Authors	Robert Kozinets
Publisher	SAGE Publications Ltd
Year	31/10/2019
Pages	472
Version	hardback
Readership level	College/higher education
Language	English
ISBN	9781526444691
Categories	Research methods: general

$143.61 (with VAT)

638.40 PLN / €136.87 / £118.82

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Book description

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Netnography: The Essential Guide to Qualitative Social Media Research

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Netnography: The Essential Guide to Qualitative Social Media Research

Book description

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